There are goals that seem impossible until everyone starts achieving them. It is from this idea that “Together We Make the Impossible” was born, EGF's new communication concept for 2026, developed in partnership with White Way. More than a campaign, this concept is a permanent invitation to everyone's participation: citizens, municipalities, partners, companies, schools, and communities. An invitation to recycle more, separate better, and look at small daily gestures as part of a larger mission: building a more sustainable future for the country and the planet. In a sector undergoing profound transformation, marked by increasingly demanding environmental goals and the need to accelerate the transition to a more circular economy, EGF reinforces its commitment to closer, more positive, and mobilizing communication. Through its 11 dealerships, present from north to south of the country, the company wants to make sustainability clearer, more human, and more present in people's real lives. The creative concept stems from a simple and powerful paradox: the impossible begins when everyone does their part. Separating packaging, recycling a bottle, placing waste in the correct recycling bin, or participating in an environmental initiative may seem like a small gesture. But when multiplied by thousands of people, this gesture gains scale, generates impact, and brings the country closer to its environmental goals.

The European Week for Waste Reduction (EWWR) takes place from November 22nd to 30th and, this year, focuses on Waste Electrical and Electronic Equipment (WEEE), under the motto "Turn on the value. Turn off the waste". The objective is to draw attention to the accelerated growth of electronic waste in the European Union, raising awareness among citizens, companies and organizations for more sustainable consumption and management practices for this equipment.

Aligned with customer behavior trends, the Recycling Line app aims to facilitate and encourage recycling through a practical, accessible, and intuitive tool that allows users to ask questions and contribute to the adoption of more conscious behaviors and good environmental practices in their daily lives.

Total selective collection increased and unsorted collection decreased EGF, the company responsible for the treatment and recovery of urban waste in 174 municipalities in mainland Portugal and 60% of the population, recorded a 5% increase in total selective collection in 2023, including packaging, wood, bio-waste and bulky items.